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据说春秋末年,隐居山东陶城的范蠡专事著述,他写过一部名叫《计然》的书。这部书上既有许多振兴经济、富国强兵的论述,也有如何经商的经验之谈。《计然》在谈到做买卖时,一是“务完物”。即妥善保管商品,必务使其完好无损;二是“贵出如粪土,贱取如珠玉”。其意是说,市场上东西价格贵时,要立即抛出存货;价钱便宜时,要当机立断,大量收购,充实库存。三是“无息币”。即资金流转要迅速,不能积压商品。范蠡灵活运用这几条经验,很快就暴富起来了。后来,他改叫了陶朱公。韩非子曾说:世上地位最贵的是天子、诸候。而钱财最多的.就是陶朱公了。
It is said that in the late Spring and Autumn Period, Fan Tao, a retreat in Shandong Tao Cheng, wrote a book entitled “Count Ran”. There are many discourses on rejuvenating the economy, strengthening the military, and how to talk about business. When it comes to doing business, “Talent Ran” is “Finishing things.” That is to properly store the goods, it is necessary to make it intact; second is “expensive as dirt, cheap to take, such as jade.” Its meaning is to say, when things on the market are expensive, you should immediately throw out the stock; when the price is cheap, you should act decisively and make a mass acquisition to enrich the stock. Third, “no interest-free currency.” That is, cash flow should be rapid, can not backlog of goods. Fan 蠡 flexible use of these few experiences, quickly rich up. Later, he changed his name to Tao Zhu Gong. Han Feizi once said: The world’s most expensive place is the emperor, waiting. The most money is Tao Zhu Gong.