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北京名牌资产评估有限公司发布的“2000年度中国最有价值品牌”研究报告指出,红塔山以439亿元人民币的品牌价值居首,其后是海尔和长虹。该项报告是由从1995年起对我国高价值品牌进行的一项跟踪研究得出的。并购重组、牺牲利润、加大广告投放力度,老品牌强强竞争,新品牌进入门槛越来越高。从品牌价值看,1995年度首次评价时,品牌价值超过百亿的只有“红塔山”(320亿元),到2000年评价时已经增加到6个。最有价值品牌能够在短短的时间迅速
According to the “China's Most Valuable Brand of the Year 2000” research report released by Beijing Top Brand Asset Rating Co., Ltd., Hongtashan topped the brand value of RMB 43.9 billion, followed by Haier and Changhong. The report came from a follow-up study of China's high-value brand starting in 1995. Mergers and acquisitions, sacrificing profits, increasing advertising efforts, strong competition in the old brand, the new brand is getting higher and higher barriers to entry. From the perspective of brand value, only “Hongtashan” (32 billion yuan) worth more than 10 billion yuan of brand value was evaluated for the first time in 1995 and has been increased to 6 by the year 2000. The most valuable brand can be rapid in just a short time