传统媒体中“精准营销”概念由来已久,然而在互联网时代,这个概念则具有了更多衍生意义。随着互联网媒体的模式多样化,精准营销的概念已经逐渐从精准二字脱胎而出,增加了一些Web2.0时代所具有的共性,那就是交互。交互式精准营销是当前互联网时代最流行的趋势。纵观互联网世界中广告模式的重 In the traditional media, the concept of “precise marketing” has existed for a long time. However, this concept has more derivative meanings in the Internet era. With the diversification of the modes of Internet media, the concept of precision marketing has gradually come out from the precise word, increasing the commonality of some Web2.0 era, that is, interaction. Interactive precision marketing is the most popular trend in the current Internet age. Looking at the weight of the advertising model in the Internet world