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中文广告语是多层面,多角度的话题。中国人的社会文化环境,价值观和消费习惯是中文广告的生存基础。它在诠释中国人独有的道德理念和精神智慧时,巧妙地将中华文化的精髓,思想本质和人生哲学融会贯通,使得中文广告作品既体现了汉文化的鲜明特征,利用蕴涵于汉语汉字中内在的逻辑说明问题,说服受众,又反映出本民族形象的思维方式,使所述更加理性,其所指意味深长。
Chinese slogan is a multi-level, multi-angle topic. The Chinese social and cultural environment, values and spending habits are the basis for the survival of Chinese advertisements. When interpreting Chinese unique moral ideas and spiritual wisdom, it cleverly integrates the essence of Chinese culture, essence of essence and philosophy of life so that the Chinese advertisement works embody the distinctive features of Chinese culture and make use of the inner implication of Chinese culture Logic to explain the problem, persuade the audience, but also reflects the way of thinking of the national image, to make the more rational, its meaning is profound.