以文具设计为例,分析青少年的生活习惯,指出网络符号是青少年交流的重要工具,能反映他们的喜好,进而根据符号消费理论,制定产品设计策略并进行设计实践,探索符号在产品设计中的应用路径。启示设计师在消费社会,要平衡产品、符号、消费者之间的关系,要挖掘消费者潜在的符号需求。 Taking stationery design as an example, this paper analyzes the living habits of adolescents and points out that network symbols are important tools for young people to communicate and reflect their preferences. Based on the consumption theory of symbols, product design strategies and design practices are explored, and the symbols in product design Application path. Inspiration designers in consumer society, to balance the relationship between products, symbols, consumers, to tap the potential consumer needs of the symbol.