德国功能理论认为,翻译是一种基于源文本有目的和企图的跨文化传播交流行为,需要充分尊重目标受众的需求,这也是出版社翻译作品是否成功的核心要素。目标受众的文化背景、生活环境、需求等要素对出版社翻译至关重要。 According to German functional theory, translation is a kind of cross-cultural communication based on the purpose and intent of the source text. It needs to fully respect the needs of the target audience, which is also the core element for the successful translation of the work by the publisher. The target audience’s cultural background, living environment, needs and other elements of the translation of the press is essential.