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谁是中国最具影响力的品牌,谁又是未来中国市场的领跑者,中国营销、广告、机构咨询、公关界该如何面对中国市场的现状? 12月27日下午,由《V-Marketing成功营销》杂志和新生代市场监测机构联合举办的’2007第四届中国量具竞争力品牌峰会在京召开,中国营销、广告、咨询机构、公关界的精英在此次峰会上对营销新动力、新旧媒体未来的发展趋势、行业中存在的问题纷纷发表了自己的看法。会上。《V-Marketing成功营销》杂志向中国最具竞争力的获奖企业和个人进行了颁奖,此次峰会在显露了新媒体的市场涌动与苦恼同时,也再次警示业界,旧的传播方式很有可能被新的营销传播方式所取代,这一问题已经引起业界的高度关注。与会专家学者,业界认为,新传播方式的出现,将有可能带动这个市场新的利润增长。一些媒体甚至将此次峰会称之为“影响中国乃至世界营销决策人思想的一个火花塞”。——编者
Who is China’s most influential brand, who is the future leader in the Chinese market, marketing, advertising, agency consulting, public relations how to face the status of the Chinese market? December 27 afternoon, by the “V-Marketing Success Marketing ”magazine and the new generation of market monitoring agencies jointly organized the ’2007 Fourth China Measuring Tool and Wear brand summit held in Beijing, China’s marketing, advertising, consulting agencies, public relations elite at this summit of new marketing momentum, old and new The future development trend of the media, the problems in the industry have published their own views. At the meeting. V-Marketing Success Marketing presented its awards to the most competitive award-winning companies and individuals in China. While this summit revealed the surging and distressing market of new media, it also warned the industry again that the old mode of transmission was very good May be replaced by new ways of marketing communications, a problem that has aroused the industry’s attention. The participating experts and scholars, the industry believes that the emergence of new modes of transmission, it will be possible to drive new profit growth in this market. Some media even called the summit “a spark plug that affects the thinking of marketing decision makers in China and the world.” --editor