媒介职业道德不仅对新闻媒介及其从业人员有调节与规范作用,而且对整个社会有很大的影响作用,然而在市场竞争的大环境下,媒介受到受众、广告商、自身利益等因素的影响日益趋向商业化,使经济利益与媒介职业道德之间的天平失衡。本文就媒介追求经济利益而在职业道德方面存在的种种问题进行了分析,并着重探讨了两者之间平衡发展的关系。 The professional ethics of media not only plays a regulatory and normative role in the news media and its employees, but also affects society as a whole. However, under the environment of market competition, the media is influenced by the audience, advertisers, self-interest and other factors Increasingly commercialized, imbalances between economic interests and media ethics. This article analyzes various problems existing in the ethics of the media in pursuit of economic benefits and focuses on the relationship between the two in their balanced development.