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随着教育改革的不断推进,传统的教学模式已无法满足当前市场经济改革条件下社会对人才的需求,而教育界面对的挑战是如何通过改革培养出符合新时期要求的人才。针对中职市场营销教学,根据市场需求将网络互动教学模式引入教学过程,有助于学生对市场营销课程的深入理解和分析,同时增强了学生的实际演练能力,对中职市场营销课程的教学效果有显著的提高。
With the continuous advancement of education reform, the traditional teaching model can not meet the needs of the society under the current market economy reform. However, the challenge the education sector faces is how to cultivate qualified personnel in line with the requirements of the new era through reform. In view of the teaching of secondary vocational education, according to the market demand, the network interactive teaching mode is introduced into the teaching process, which helps students to understand and analyze the marketing course in depth. At the same time, it enhances students’ practical ability to practice. The effect has been significantly improved.