市场在发展,营销在进步,时下的春节营销早已不是早前的大甩卖、大赠送那么简单了。领先品牌与追随品牌的竞争,跨国品牌与本土品牌的角力,让春节营销变得越来越精彩,策略越来越严谨,执行越来越周密。在众多品牌的春节营销过程中,本土白酒品牌金六福与跨国饮料品牌可口可乐表现上佳,精彩纷呈、高潮迭起,堪称春节营销的经典案例。 The market is developing and marketing is improving. Nowadays, the marketing of the Spring Festival is no longer as simple as the big sales and big gifts. The competition between leading brands and following brands, wrestling between multinational brands and local brands has made the marketing of the Spring Festival more and more exciting, and the rigorous tactics have been implemented more and more carefully. In the marketing process of many brands during the Spring Festival, the domestic liquor brand Jinliufu and the international beverage brand Coca-Cola have performed well, with brilliant performances and climaxes. This is a classic example of Spring Festival marketing.