微博,作为一种社会化媒体,近两年较为流行,无论是个人、企业还是媒体机构,纷纷参与到了微博的使用之中。这无疑要得益于手机等终端平台的普及和创新发展,然而其自身的优势及其使用者也为它的流行奠定了基础。人们的沟通方式、获取信息的方式,甚至到生活方式,都被微博潜移默化地渗透、改变,传统媒体也因此受到了一定打击。 Weibo, as a social media, has become more popular in recent two years. Individuals, enterprises and media organizations have been involved in the use of Weibo. This undoubtedly benefits from the popularization and innovation and development of terminal platforms such as mobile phones, but its own advantages and its users have also laid the foundation for its popularity. People’s way of communication, access to information, and even lifestyles are infiltrated and changed by Weibo. As a result, traditional media has been hit hard.