论文部分内容阅读
2013年10月10日晚22:00北京卫视《我是大医生》首播,这是一档定位为健康养生的脱口秀节目。3年来,《我是大医生》不仅取得了良好的口碑,收视更是屡创新高,已成为省级卫视晚间黄金时段最受关注的健康脱口秀节目。当下正处于加强健康知识宣传力度、建设健康中国的大背景下,《我是大医生》在电视媒体的健康传播、健康知识的生产和流通等方面都极具典型性和代表性,对其阶段性的总结和梳理对于大众媒体健康传播具有积极的意义。
October 10, 2013 at 22:00 Beijing Satellite TV “I am a big doctor” premiere, this is a file for the health and health of the talk show. 3 years, “I am a doctor” not only achieved a good reputation, ratings is record highs, has become the provincial prime time prime time the most talked about health talk show. Nowadays, under the general background of strengthening the propaganda of health knowledge and building a healthy China, “I am a great doctor” is typical and representative in the health communication of TV media and the production and circulation of health knowledge. The summarization and combing of sex have a positive meaning for the mass media’s healthy spread.