“售后服务”的出现是市场竞争所致,也是买方市场向卖方市场转变过程的必然结果。某一产品发展到一定程度,产品制造技术相差无几时,“售后服务”往往是厂商主打的王牌,因为许多售后服务是义务的,所以客户戏称为“免费的午餐”。能将“免费午餐”做得有滋有味的厂商并不多,毕竟,这种很能花钱却又不见得很快见效的举措尚没有到法定要求,售后服务目前仍由厂商自己把持尺度,于是偷工减料者有之,标新立异者有之,推诿扯皮之事屡发不鲜。而将售后服务做好、做细的厂商最终感动了客户的心也赢得了市场。把用户利益放在首位的沃尔沃便是不惜成本在售后服务上使足了力气、做细了文章。 “After-sales service ” appearance is caused by market competition, but also the inevitable result of the buyer’s market to the seller’s market transformation process. A certain product development to a certain extent, product manufacturing technology is almost the same, “after sales service ” is often the flagship of the trump card manufacturers, because many service is compulsory, so the customer called “free lunch ”. Can “Free Lunch ” do not have a taste of the manufacturers, after all, this very expensive but not necessarily effective measures have not yet been effective to the statutory requirements, after-sales service is still by the manufacturers themselves Take control of the scale, so cut corners workers have those unconventional, there are frequent push buckwheat uncompleted. The after-sales service to do a good job, so thin manufacturers eventually touched the hearts of customers also won the market. To give top priority to the interests of users Volvo is at full cost after-sales service to make full efforts to do fine articles.