随着生产的发展和生活水平的提高,人们的消费观念和消费心理都在变化,并引起购买行为的变化。而企业只有了解这些变化,把握其发展趋势,并适时制定营销对策,才可能牢牢抓住市场,在激烈的市场竞争中占有一席之地。下面就未来消费的发展趋势及企业营销对策略作论述。趋势一:名牌产品更加引人注目。随着生活水平的提高,消费者已不仅仅满足于温饱现状,而是追求更高层次的精神需要,名牌产品无疑对其具有更大的吸引力,所以企业要争取未来顾客,就应该争创名牌,使自己的产 With the development of production and improvement of living standards, people’s consumption concepts and consumer psychology are changing, and cause changes in purchasing behavior. Only by understanding these changes, grasping their development trends, and formulating marketing strategies in due course, can companies firmly grasp the market and take a place in fierce market competition. The following discusses the development trend of future consumption and corporate marketing strategies. Trend 1: Brand-name products are more eye-catching. With the improvement of living standards, consumers are not only satisfied with the status quo of food and clothing, but are pursuing a higher level of spiritual needs. Brand-name products are undoubtedly more attractive to them. Therefore, enterprises must strive for future customers and they should strive to create new products. Famous brand, make their own production