瓷砖行业的传统渠道转型,并非仅仅做电商或者引流那么简单,而应该全方位地进行互联网改造。传统家居渠道正在发生变化,根据中国建材家居产业发展报告,不难看出三大趋势:一是家居卖场独大局面将改变,电商、工程份额不断增加;二是渠道扁平化,经销商转变成服务商趋势加剧;三是轻资产、高覆盖的企业平台正在兴起。而对于传统渠道来说,特别是零售端,最 The traditional channel transformation of the ceramic tile industry, not just doing electricity supplier or drainage as simple, but all-round Internet transformation. Traditional home furnishing channels are undergoing changes. According to the report on the development of home furnishing industry in China, it is not difficult to see the three major trends: First, the dominance of home furnishing stores will change, and the share of electrical merchants and engineering companies will continue to increase. Second, the channels will be flattened and the distributors will be transformed into Service providers trend intensified; Third, light assets, high coverage of enterprise platforms are emerging. For the traditional channels, especially the retail side, most