随着中国社会持续快速的发展,中低端市场已被视作蕴藏无限机遇的新金矿,如何深入这些市场、增进消费者的品牌意识从而提高消费价值,是营销传播行业值得关注的命题。中低端城市正在花比高端城市更短的时间发展其媒体和市场营销环境。首先,政策作为主要力量正在持续推动中国城镇化进程,平衡地域差 With the continuous and rapid development of Chinese society, the middle and low-end markets have been regarded as new gold deposits with unlimited opportunities. How to penetrate these markets and enhance consumers' brand awareness so as to increase their consumption value is a worthy proposition in the marketing communication industry. Lower-middle-class cities are spending less time developing their media and marketing environments than high-end cities. First of all, as a major force, policies are continuing to promote the process of urbanization in China, balancing regional differences