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微博深刻改变了企业与公众交往的方式,给双方直接交流提供了机会。一个成功的企业微博应当是一扇互动和交流的窗口,它首先要摒弃以往严肃、刻板、冷漠的布告栏形象,而换之以亲切且人性化的形象,充分发挥微博对信息资源的整合和聚合优势,搭载与用户互动的各个职能,提供一个高效畅通的交流渠道,并充分了解用户的需求和动机,创建有价值的内容和有粘度的关系,积累自身的品牌资产,提高美誉度并创造商业价值。
Weibo has profoundly changed the way enterprises communicate with the public and provided opportunities for direct exchanges between the two parties. A successful business microblogging should be a window of interaction and exchange, it first of all to abandon the previous serious, stereotyped, indifferent bulletin board image, but with a friendly and humane image, give full play to microblogging information resources Integration and aggregation advantages, equipped with all the functions of interaction with the user, to provide a smooth and efficient communication channels, and fully understand the needs and motives of users, to create valuable content and viscosity of the relationship between the accumulation of its own brand equity and improve reputation And create business value.