【摘 要】
：
房地产业的蓬勃发展给广告业带来了大量的设计市场,在很大程度上促进了广告业的进步,时下房地产广告水平良莠不齐,对地域文化的认识和推广还比较缺乏。房地产广告设计需要注
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房地产业的蓬勃发展给广告业带来了大量的设计市场,在很大程度上促进了广告业的进步,时下房地产广告水平良莠不齐,对地域文化的认识和推广还比较缺乏。房地产广告设计需要注重时代性、创新性、地域性的结合,正确把握城市发展所需要的文化元素,在进行广告策划和设计时,合理注入,通过地域文化传播来壮大城市文化发展,从而使城市形成更加独特的文化个性。
The vigorous development of the real estate industry has brought a large number of design markets to the advertising industry, which has greatly promoted the progress of the advertising industry. Nowadays, real estate advertisements are mixed, and the awareness and promotion of the regional culture are still relatively scarce. Real estate advertising design needs to pay attention to the times, innovative, regional combination of the correct grasp of the cultural elements required for urban development, advertising planning and design, reasonable injection, through regional culture to expand urban cultural development, so that the city Form a more unique cultural personality.
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