当今全球化、信息化的大环境中,国家形象直接影响着一个国家在国际世界中的地位。国家形象是国际民众们对国家一个总体上的具有综合性的一个外在评价。这种综合性的评价建立在该国的综合国力的基础上,但又离不开该国的文化影响。体育作为文化的重要组成部分,它体现着这个国家人民的人文风貌和整个国家的价值理念等。 In the current environment of globalization and informatization, the national image directly affects the position of a country in the international world. The image of the country is an external evaluation of the general nature of the country by the international public. This comprehensive assessment is based on the comprehensive national strength of the country, but it can not be separated from the cultural influence of the country. As an important part of culture, sports embody the humanistic outlook of the people in this country and the values ​​of the entire country.