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你有没有机会成为一个创意人?沈翔有一些用以测定的独门绝技。在广告界,无论在数字营销领域,还是在传统广告公司,要成为一个创意人需要什么样的素质,或者需要具备什么样的能力。简单地说就是,你到底有没有机会成为一个创意人?我想跟大家从6个方面来分享我的一些体验,看看各位到底有没有机会成为一个创意人。第一,从科学的角度来看当下整个消费环境发生了巨大的改变。以前的广告环境是比较单纯的,
Do you have a chance to become a creative person? Shen Xiang has some unique skills to determine. In the advertising industry, in the field of digital marketing or traditional advertising agencies, what kind of qualities are required to be a creative person or what skills are required. Simply put, is there any opportunity to become a creative person in the end? I would like to share with you some of my experiences from six aspects to see if you have a chance to become a creative person. First, from a scientific point of view, the entire consumption environment has undergone tremendous changes. The previous advertising environment is relatively simple,