当今市场上最短缺什么？有人说，最短缺利润高的热门生意；还有人说最短缺打市场的广告促销巨额投入资金。事实并非如此，因为他们仅仅注意了那些暴利买卖，只是过度看重了诸如广告投入最大、促销活动最频繁和产品低价抛售等有形营销资源的经营，而忽略了当今市场上更有价值的 What are the shortages in the market today? Some people say that the shortest profit margins of the hot business; others say that the shortest lack of advertising market promotional huge sums of money. This is not the case because they only pay attention to those profiteering trades, but overestimate the operation of the tangible marketing resources such as the largest advertising spending, the most frequent promotions and the low sales of products, while ignoring the more valuable