一幅食品的人体背部彩绘广告在南昌引起轰动,并为此引发了一场企业状告省市两级工商局的官司。该广告以清纯亮丽的少女后背为背景,用水墨丹青国画的表现形式绘着江西名胜和一枝缀满枝头的南酸枣。据悉,广告创意的初衷是为了打造地方食品特色品牌的龙头企业形象,以创新给消费者带来全新的购物理念 A food back of the body painted advertisements caused a sensation in Nanchang, and this led to a business sued the provincial and municipal industrial and commercial bureau at both levels. The ad with pure and beautiful girl back as the background, with the form of ink Min Dan painting depicting the Jiangxi attractions and a branch full of southern acid jujube. It is reported that the original intention of creative advertising is to create a local food brand characteristics of the leading corporate image to innovation to consumers a new shopping philosophy