深化企业的经济体制改革,除了要找准企业的出发点和落脚点,把握住大方向,扎扎实实做好管理、科技、生产、服务、经营等方面的问题外,调整好企业内部的公共关系工作,也是不可忽视的重要内容之一。在新形势下的企业管理中,只有考虑职工的全面合理需求,才有可能适应新环境的需要。做为适应这些需要的新的管理手段一一企业内部公共关系工作,以其双向沟通的工作方法,有效地起到协调职工与企业的关系,调动职工积极性的作用。所谓双向沟通,是指在企业管理者与职工之间建立正常的、制度化的、通畅的对话渠道。通过这些对话渠道,不但企业领导者可以更好地向职工解释 In addition to deepening the reform of the economic system of enterprises, we must not only identify the starting point and the foothold of the company, but also grasp the general direction and do a good job in the aspects of management, science and technology, production, services, and operations, and adjust internal public relations within the company. Work is also one of the important contents that cannot be ignored. In the enterprise management under the new situation, it is only possible to adapt to the needs of the new environment by considering the overall reasonable needs of the employees. As a new management method to meet these needs, the company’s internal public relations work, with its two-way communication work methods, effectively play a role in coordinating the relationship between employees and enterprises, and mobilize the enthusiasm of employees. The so-called two-way communication refers to the establishment of a normal, institutional, and smooth channel of dialogue between enterprise managers and employees. Through these dialogue channels, not only corporate leaders can better explain to employees