2012年上半年整体广告市场同比增长仅为4.2%,为近年来最低增幅,中国广告业正在率先告别快速增长时代,渐渐驶入慢车道。就在这样的低迷经济与行业背景下,中央电视台2013年广告招标以158.8亿再创新高,并破纪录地吸引了251家企业参与竞标,央视的稀缺电视广告资源依然“黄金”。这让我们想起了今年的另外一个奇迹——《中国好声音》。在广告主大量削减广告预算的环境中,《中国好声音》节目异军突起,广告价格连续飙升,以致奇货可居。而加多宝等品牌也因“搏中”而价值回报超值。本期专辑关注的,是好声音背后正在发生 In the first half of 2012, the overall advertising market grew by only 4.2% YoY, the lowest increase in recent years. China’s advertising industry is spearheading the rapid growth era and slowly moving into the slow lane. In such a downturn economy and industry background, the CCTV advertising bidding hit a record high of 15.88 billion in 2013 and recorded record-breaking bidding for 251 companies. CCTV’s scarcity of TV commercial resources is still “golden.” This reminds us of another miracle this year - “China’s good voice.” In the environment where advertisers cut their advertising budgets significantly, the “China Good Sounds” program emerged suddenly and the prices of advertisements soared in succession, which led to the surpassing of extraordinary goods. The plus plus other brands because of “beat ” value return value. This album is concerned about the good sound behind it