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2002年年初,注定要成为诸多外资家电品牌在中国市场上吹响全面扩张号角的时刻。在经历了2000年冰箱扭亏,2001年空调成名之后,伊莱克斯又准备在2002年为中国市场“勾画出一个充满智慧的精灵水世界”——开辟属于自己的洗衣机市场,全力打造其“以冰箱为基础,冰箱、空调、洗衣机构成稳固的三角形架构,依托业已形成的完善的营销理念与销售网络,实现伊莱克斯在中国的家电霸业”的白家电之梦。为此,2002年1月15日,该公司为旗下的“感温波轮系列洗衣机”和“离子洗衣机”召开了“智
At the beginning of 2002, it was destined to become a moment when many foreign home appliance brands blew up the horn of full-scale expansion in the Chinese market. After experiencing the loss of the refrigerator in 2000 and the fame of air conditioners in 2001, Electrolux prepared for the Chinese market in 2002 to “delineate a world of intelligent elven water” - to open up its own washing machine market and create its own. ”Based on refrigerators, refrigerators, air conditioners and washing machines constitute a solid triangle structure, relying on the industry has formed a complete marketing concept and sales network, to achieve Electrolux’s home appliance dominance in China “ dream of white goods. To this end, on January 15, 2002, the company held an ”Intelligence“ for its ”Warm Wave Washer“ and ”Ion Washer".