较往年图书市场的繁荣景象,2000年的图书销售没有出现动辄就上百万册的壮观场面。尽管如此,仍然有许多图书策划成功的案例值得回味。这种成功在资讯发达和读者冷静的今天更显难得,这些案例也是它们的出版社对近来图书市场发展方向的深刻理解和苦心经营的结果,它们或许会对国内图书业的经营理念有所启示。 Compared with the booming prosperity of the book market in previous years, book sales in 2000 did not show spectacular scenes of millions of albums. In spite of this, there are still many cases where the success of library planning is worth the aftertaste. Such success is even more rare today when the information is developed and readers are cool. These cases are also the result of their publishing houses’ deep understanding and painstaking efforts in the direction of the recent development of the book market. They may have implications for the management concept of the domestic book industry .