由于各个国家存在着文化上的差异,在商务交往中经常会因为不了解而发生沟通障碍或冲突。本文将通过分析中西方文化上几个主要方面的差异来说明学习文化知识的必要性和重要性,再提出三个相应的对策。 Due to the cultural differences in various countries, communication barriers or conflicts often occur in business exchanges because they do not understand. This article will illustrate the necessity and importance of learning cultural knowledge by analyzing the differences between Chinese and western cultures in several major aspects and then propose three corresponding countermeasures.