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随着互联网时代的飞速发展,信息发布渠道骤增、发布效率提高,用户体验成为重中之重,媒资管理和服务的转型与革新迫在眉睫。不少大型广电媒体已将媒资的未来发展视为战略发展重心,纷纷斥资建设全媒体媒资平台,紧跟时代步伐,为内容资源重新利用和服务增值提供支持。因此如何加强对媒资服务的创新和改进,挖掘新的增长方式,把资源优势转化为产业优势,盘活内容资产并促进产业化进程,成为传媒业急需总结经验、凝聚共识和努力探索的前沿课题。
With the rapid development of the Internet era, information dissemination channels have exploded, publishing efficiency has been raised, and user experience has become the top priority. Transformation and reform of media management and services are imminent. Many large-scale radio and television media have regarded the future development of media resources as a strategic development center and have all invested in the construction of an all-media media platform to keep pace with the times and provide support for the reuse of content resources and value-added of services. Therefore, how to strengthen the innovation and improvement of media service, tap the new mode of growth, turn resource advantages into industrial advantages, revitalize content assets and promote the process of industrialization, have become the cutting-edge topics urgently needed to sum up experiences, gather consensus and make efforts to explore the media industry .