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声像宣传是核电企业宣传工作的重要组成部分,如果开展得好,不仅有利于企业树立良好的对外形象,减少企业发展外部阻力,而且有利于核电行业整体发展。国内核电企业声像宣传工作总体效果不错,为企业、行业对外发声、对内鼓劲提供了强有力的支持,但也存在一些难点问题需要解决,其中包括没有完全认清核电企业声像宣传工作的特殊性,重心定位不准;对其重要性认识不足;核电企业声像宣传缺乏系统规划。这些问题不解决,从长远看,既不利于核电企业声像宣传工作水平的提高,更不利于企业甚至核电行业的发展。针对这些问题,需要从核电企业声像宣传工作特殊性、重要性、工作重心定位、系统规划等多个方面着眼,找出根源,提出解决问题的对策。
Propaganda is an important part of propaganda work for nuclear power companies. If carried out well, it will not only help enterprises to establish a good external image, reduce the external resistance of enterprises, but also be conducive to the overall development of the nuclear power industry. The overall effect of the audio-visual publicity work of the domestic nuclear power enterprises was good, which provided strong support for the enterprises and industries to make their voices heard internally and vigorously encouraged them. However, there were some difficult problems to be solved, including the failure to fully understand the audio-visual propaganda work of the nuclear power enterprises Specificity, positioning of the center of gravity is not allowed; lack of understanding of its importance; lack of systematic planning of nuclear power enterprise audio-visual publicity. These problems can not be solved. In the long run, this will neither help the improvement of the audio and video publicity work of the nuclear power enterprises, but will even be detrimental to the development of enterprises and even the nuclear power industry. In response to these problems, we need to find out the root causes and propose measures to solve the problems from the perspectives of the particularity and importance of audio-visual publicity work of nuclear power enterprises, the positioning of work focus, and system planning.