在宝洁市场部的时候我已经深刻感受到数据驱动营销的魅力。创业之初,也就是2008年,我们提出的是行为定向,就是基于人群的行为来建立数据模型,用大数据的概念来进行营销撮合和效率提升,这个理念一直贯穿了品友8年。我希望通过大数据和技术,让受众和广告信息之间的匹配更加高效,这和目前流行的滴滴、Uber打车软件都是一样的,即支持海量双边匹配的 At Procter & Gamble, I’ve deeply felt the power of data-driven marketing. The beginning of the business, that is, in 2008, we put forward the behavior-oriented, is based on the behavior of the crowd to establish a data model, using the concept of big data marketing matchmaking and efficiency, the concept has been running through the Friends of Pou 8 years. I hope to make the match between audience and advertising information more efficient through big data and technology, which is the same as the current popular drop and Uber taxi software, which supports massive bilateral matching