随着通信技术的发展和信息化建设在各行业的深入,集团客户对信息需求日趋个性化,集团客户的重要性日益凸现。集团客户营销的基本任务是稳定集团客户,通信行业的消费具有客户长期重复购买的特性,因此稳定客户是企业的重要营销战略,如何把握这一战略客户群,并推进其稳定增长,已成为电信运营商关注的重点。 With the development of communication technology and the deepening of information construction in various industries, the Group’s customers have become increasingly individualized in the demand for information and the importance of group customers has become increasingly prominent. The basic task of group customer marketing is to stabilize the group customers. The consumption in the communications industry has the characteristics of long-term repeat purchase by customers. Therefore, stabilizing customers is an important marketing strategy of an enterprise. How to grasp this strategic customer base and promote its steady growth has become a telecom Operator focus of attention.