在后装市场,对于终端来说,怎样的项目才具有投资价值,或者是说价值是如何在终端市场体现的,低投入,高回报,这无疑是终端店导入项目时的原始动力。本刊连续三期从厂家、渠道、终端分析善领在终端店导入善领品牌产品时的种种策略,基本理清了二三线城市终端店在导入善领项目时的经营思路。在善领全国数十家终端店中,江苏省南通市是一个较为典型的个案 In the aftermarket, for the terminal, what projects have investment value, or how the value is reflected in the terminal market, low investment, high returns, this is undoubtedly the original motivation for the terminal shop to import the project. In the third consecutive issue, the magazine analyzed various strategies for the introduction of good-necked brand products at terminal stores from manufacturers, channels, and terminals, and basically clarified the operating ideas of second- and third-tier cities’ terminal shops when they introduced good-necked projects. Among the dozens of terminal stores nationwide, Nantong City, Jiangsu Province is a typical case.