群众文化是以群众为主导者、以社会文化娱乐为内容的一种表现形式。非物质文化遗产是我国各族人民在精神层次的一种追求和向往,是传统文化形式的体现。在新形势下,要充分运用非物质文化遗产的作用,繁荣群众文化,是我国文化工作者一直潜心研究和深入思考的重要问题。本文就非物质文化遗产繁荣群众文化进行深入探讨。 Mass culture is a manifestation of the contents of social culture and entertainment taking the masses as the leader. Intangible cultural heritage is a kind of pursuit and longing for the people of all nationalities in our country at the spiritual level and is the manifestation of the traditional culture. Under the new situation, it is an important issue for our cultural workers to devote themselves to studying and thinking deeply about the full use of the non-material cultural heritage and the prosperity of the mass culture. This article explores the prosperous mass culture of intangible cultural heritage in depth.