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无论是家电行业的龙头老大,还是快消行业的蝇头小兵,在这个信息爆炸的时代,一心扎进产品研发是远远不够的。要让消费者认识你、爱上你,才能深深扎进消费者的心里。张默闻策划团队在调研中发现,晾霸的消费人群多集中在30到60岁之间。同时由于晾霸产品智能性高、用材优异,平均价格比行业内其他品牌贵2000-3000元,因此晾霸的目标人群应集中在具有高收入和高消费的中高端人群。为了实现高密度、高精准的品牌曝光,张默闻策划团队为其策划了新一轮大传播战略。
Whether it is the leader of the home appliance industry, or fooling soldier FMCG, in this information explosion era, wholeheartedly into product development is not enough. Let consumers know you, fall in love with you, can deeply plunge into the consumer’s heart. Zhang Meimin planning team found in the survey, hanging bully consumer groups and more concentrated in 30 to 60 years old. At the same time as the product Pa hanging Paao intelligence, excellent timber, the average price of your other brands than the expensive 2000-3000 yuan, so bullying Pa target population should be concentrated in with high income and high consumption of high-end crowd. In order to achieve high-density, high-precision brand exposure, Zhang Mo Wen planning team for its planning a new round of big spread strategy.