新常态下,山东省传统企业要实现腾飞,不仅要守住传统经营模式,更要转型发展电子商务。本文结合传统企业的现状,从转型电商运营领域定位、网络平台建设和电商品牌打造等三个方面分析转型发展电商策略,最后提出了传统企业转型电商的几点建议。 Under the new normal, the traditional enterprises in Shandong Province should take off so as to not only maintain the traditional business model but also transform and develop e-commerce. Based on the status quo of traditional enterprises, this paper analyzes the transformation and development of e-commerce strategies from the perspective of the transformation of e-commerce operators’ field of operation, the construction of network platform and the establishment of e-commerce brands. Finally, some suggestions on traditional e-commerce transformation are proposed.