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今年的服装销售和生产方面都是不好的消息,国内品牌销售疲软,不少传统品牌更是加入了关店的潮流,服装的外贸出口数据不仅没有增加,反而由于服装订单向东南亚转移而下降。国内的服装生产企业,则是面临着劳动力短缺、劳动成本上升,订单价格下降等多重因素的考验而艰难前行。但是在这样严峻的大环境下,服装电商销售却是异军突起,2014年淘宝和天猫的电商销售超过万亿,其中服装服饰类超过四分之一,而且今年继续以30%以上的速度在增加,好多的线下店铺成立试衣间,线上销售蒸蒸日上。
This year’s clothing sales and production are bad news, weak domestic brand sales, many traditional brands is to join the shop’s trend, not only did not increase the export of apparel exports, but due to the shift of clothing orders to Southeast Asia and decline . Domestic garment manufacturers, it is facing the labor shortage, rising labor costs, lower order prices and other factors and the difficult test before the trip. However, in such a harsh environment, clothing e-commerce sales are a sudden emergence. In 2014, e-commerce sales of Taobao and Lynx surpassed one trillion yuan, of which over one quarter was apparel and apparel, and continued to grow at a rate of over 30% this year In the increase, a lot of offline shop set up fitting room, online sales booming.