对国内市场上的自主服装品牌而言,他们不得不面对一个残酷的现实:即便是在南方市场或者北市场早已根深叶茂的品牌,想要打入对方内部也并不是一件容易的事。例如,很长一段时间以来,在北京及华北市场广受欢迎的知名服装品牌,如白领、顺美、靓诺、依文等其实并不为南方消费者所熟悉。而事实上,这些品牌多年来一直在尝试跨过黄河、越过长江以扩大自己的市场版图,但成功的例子非常罕见。 For self-owned apparel brands on the domestic market, they have to face a brutal reality: Even brands that are already deep-rooted in the South or North markets do not make it easy to penetrate into each other’s houses . For example, well-known fashion brands such as white-collar workers, Shun Mei, Liang Nuo, Yi Wen, which are popular in Beijing and North China market for a long time, are actually not familiar to consumers in the South. In fact, these brands have been trying to cross the Yellow River over the years, crossing the Yangtze River to expand their market territory, but successful examples are rare.