从消费心理学的角度来分析,当有相当数量的消费者愿意、甚至是渴望以相对较高的价格来购买高档优质的产品时,这种现象就被定义为“趋优消费”。而从近几年国内城市彩电市场的特点来看,伴随着平板电视(液晶、等离子)“热点效应”的不断辐射,“趋优消费”的特征已开始显现。 From the perspective of consumer psychology, when a considerable number of consumers are willing and even desire to buy high-end, high-quality products at a relatively high price, this phenomenon is defined as “superior consumption.” However, in recent years, the characteristics of the domestic color TV market in China have become more apparent with the continuous radiation of flat-panel TVs (liquid crystal, plasma) and hotspots.