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微博,对于现今的大部分人来说已经不再陌生。微博的发展时间还较短,但由于其操作简单,交流方便,影响范围大等特点,已经成为许多人用于交流和分享传播信息的首选方式。微博对信息资源具有高度的凝聚力,利用简洁的话语与他人进行良好的互动,从而将传统的“中心式”改变为“分裂式”的信息消费模式。本文从微博的基本含义说起,对微博传播的影响力进行解析,从而分析出微博发展的路径。
Weibo is no longer new to most people today. Weibo’s development time is still short, but due to its simple operation, convenient communication and large influence range, it has become the preferred method for many people to exchange and share the information disseminated. Weibo has a high degree of cohesion on information resources and uses simple discourse to engage in good interaction with others, thus changing the traditional “center style” into “split style” information consumption mode. This article begins with the basic meaning of Weibo, analyzes the influence of Weibo communication, and analyzes the path of Weibo development.