成功地运用恰当的营销策略,是近代华资银行业得以发展壮大的诸多因素之一。华资银行利用报纸、期刊、招贴画等广告媒介,通过对银行形象与银行产品的着力宣传,产生了良好的经济效应,促进了银行客户的增加与各项业务的发展,使自身实力与竞争力得以持续提高。与此同时,华资银行丰富多样的广告还带来了一定的社会效益,促进了金融知识的传播,充满了人文关怀与艺术性,带给社会大众以美的精神享受。 The successful application of appropriate marketing strategies is one of the many factors that have made the Chinese-funded banking industry grow and develop in modern times. Using the advertising media such as newspapers, periodicals and posters, the Bank raised good economic results through the promotion of bank image and bank products, boosted the growth of bank customers and various businesses and made its own strength and competitiveness To continue to improve. At the same time, the rich and varied advertisements of Chinese-funded banks have also brought some social benefits and promoted the spread of financial knowledge. They are full of humane care and artisticness and bring the public to enjoy the beauty of the United States.