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长期以来,国人的收视习惯已经适应了免费的大餐,突如其来的“收费”对更多的人来说是不可思议的事情。看电视也收费?这绝不仅仅是少数人的疑问。有调查显示,即使在经济发达、开播数字电视较早的上海地区,市民对数字电视的认知程度也只有6%。不少人舍得每月花几十元订阅报纸、杂志,购买书籍,上网,但却不愿为看电视而付费,可见人们并不是没有付费接触媒介
For a long time, people’s viewing habits have been adapted to the free feast, the sudden “charge ” is incredible for more people. Watching TV is also a fee? This is not just a few people’s questions. A survey shows that even in the economically developed and started the digital television in Shanghai earlier, the public awareness of digital television is only 6%. Many people are willing to spend tens of dollars each month to subscribe to newspapers, magazines, books, Internet access, but they are reluctant to pay for watching television. This shows that people are not without pay media