企业如何选择销售渠道朱筱瑾李侃陈文梅（西南财经大学）□营销管理ＭａｒｋｅｔｉｎｇＭａｎａｇｅｍｅｎｔ销售渠道选择是企业营销工作的重要内容。不同的市场需求和竞争结构，使企业对渠道的要求有所不同；不同的发展时期和经济状况，又使企业和渠道的形态各异，因此企... How Enterprises Choose Sales Channels Zhu Xi, Li Wei, Chen Wenmei (Southwestern University of Finance and Economics) □ Marketing Management Marketing Management is an important part of corporate marketing. Different market demands and competitive structures make the requirements of companies different to the channels; different development periods and economic conditions have different forms of enterprises and channels, so the enterprises...