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在古希腊神话中,克里奥又称谓“缪斯”,她是掌管文艺、音乐、天文等职的九大女神之一。克里奥广告奖44年走过的辉煌历史验证了世人对“缪斯——克里奥女神”的推崇与向往,同时也充分反映出它在广告艺术世界的万里长征、勇于探索、推陈出新、推动世界广告发展的精神和使命,这点正好与克里奥女神的天职不谋而合。故以此来命名国际广告界至高无上的荣誉——克里奥广告奖。
In ancient Greek mythology, Creo is also called “Muse”, she is in charge of literature and art, music, astronomy, one of the nine goddesses. Creole ad awards 44 years of glorious history has verified the world’s “Muse - Cleopatra” respected and yearn to, but also fully reflects its long march in the advertising world of art, the courage to explore, innovation, Promote the spirit and mission of the development of the world’s advertising, it coincides with the vocation of the goddess Creole coincide. Therefore, in order to name the supreme honor of the international advertising industry - Creole Advertising Awards.