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2011年,中国工商银行河南省安阳分行按照“定客户、定产品、定活动”的“三定”营销思路,在全行开展了“强力推动批发市场和商品市场个金综合联动营销活动”。通过活动的开展,扩大了金融产品营销的领域和范围,创新了营销的方式和方法,拓宽了营销的内涵和渠道。不仅实现了产品的成功营销,也探索了营销商品批发市场的新路子,满足了广大商户的金融需求。
In 2011, Anyang Branch of Industrial and Commercial Bank of China, Henan Province, in accordance with the “” “three ” marketing ideas, “strong promotion of the wholesale market and the commodity market a gold comprehensive Linkage marketing activities ”. Through the implementation of the activity, the field and scope of financial product marketing has been expanded, the ways and methods of marketing innovation have been innovated, and the connotation and channels of marketing have been broadened. Not only achieved the successful marketing of products, but also explored the new way of marketing wholesale markets to meet the financial needs of the vast number of businesses.