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本文认为消费者评价是旅游需求分析的逻辑基点,观光旅游的异地性、不重复性特点,使得先前旅游者的对旅游地的满意程度评价信息,成为后来旅游者评价与选择旅游地产品的主要标准;借鉴期望差异分析模式的方法,采用产品类型与产品价格两个标准将旅游市场与旅游需求分布的对应关系划分出分布一致、分布相异、分布不同三种类型,提出针对这些类型分别采取巩固、改善、放弃等措施,并以湖南崀山国家级风景区为例进行了实证研究。
This paper argues that consumer appraisal is the logical basis of tourism demand analysis. The heteroplasia and non-repeatability of tourist tourism make the tourist’s satisfaction evaluation of tourist destinations become the main tourist’s later evaluation and choice of tourism products Standard; draws on the method of expectation difference analysis mode, uses the product type and the product price two criteria to divide the corresponding relationship between tourism market and tourism demand distribution into three types: the same distribution, different distribution and different distribution, and proposes separately for these types Consolidate, improve, give up and other measures, and take the Hunan Dangshan National Scenic Area as an example for an empirical study.