论文部分内容阅读
广告视觉语言是现代广告传播的重要组成部分,它通过视觉符号和符号系统向公众传播信息。广告视觉传播分为广告视觉语言的传达、广告视觉语言的接受、广告视觉语言的反馈三个环节。广告视觉语言的传播过程并不是一个单项的传播过程,它是一种信源和信宿的双向交流过程,是一个完整的系统过程。
The visual language of advertising is an important part of the communication of modern advertising. It spreads information to the public through visual symbols and symbology. Advertising visual communication is divided into advertising visual language communication, advertising visual language acceptance, advertising visual language feedback three links. The process of advertising visual language communication is not a single communication process. It is a two-way communication process between source and sink, and is a complete system process.