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在哲学家看来,只要符合广告的目的的方法都可以采纳。我连续4年与卡尔丹顿服饰的亚太总代理签约。有意思的是,卡尔丹顿的老总一个劲儿地嘲弄我不懂服饰。对此,我也懒得过多辩驳;只是声称,懂还是懂的,我只是不比老板、不比工程师更懂他们的产品与行业。懂得太多,反而做不了广告。开个玩笑,就像种田能手,不能写歌颂稻田的诗一样。这是一个悖论。让我们从哲学的层面来看: 首先,广告的本质是打心理战。通过心理战的运用,说服消费者就成功了。重要的是,我们必须透过现象看本
To the philosopher, any method that fits the purpose of advertising can be adopted. For four consecutive years, I signed with the Asia Pacific distributor of Cardan Dayton apparel. Interestingly, Carlton’s manager mocked me hard and did not understand clothes. In this regard, I too lazy too much to argue; just claim that understand or understand, I just better than the boss, better than engineers understand their products and industries. Know too much, but can not do advertising. Just kidding, it’s like farming and can not write poems that praise paddy fields. This is a paradox. Let us from the philosophical level: First, the essence of advertising is psychological warfare. Through the use of psychological warfare, convincing consumers to succeed. The important thing is that we have to look through this phenomenon