在国家电网公司建设统一企业文化的过程中,电视媒体的宣传手段已经占据越来越重要的地位,发挥着越来越重要的作用。也正是借助这样的方式,企业文化可以看得见、听得到,活生生地让人体会和感受到。而由此塑造的直观生动的企业文化更容易打造员工的认同感和统一价值取向,也更有利于企业对外形象的塑造和提升。 In the process of establishing a unified enterprise culture by State Grid Corporation of China, the means of propaganda of the television media has occupied an increasingly important position and playing an increasingly important role. It is also by virtue of this approach, corporate culture can be seen, heard, and make people feel and feel alive. The vivid and vivid corporate culture thus created is more likely to create a sense of identity and a unified value orientation for employees, and more conducive to the shaping and promotion of corporate external image.