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全媒体时代,省级地面频道不仅面临来自央视、省级卫视、地市台的压力,还面临来自新媒体的挤压,新形势下,如何将压力变为动力,加快转型发展步伐?本文作简要探析。明确频道定位,实施差异化竞争策略企业有好的产品定位,才能有的放失,赢得市场。频道作为精神文化产品的生产单位,明确自身地位,不仅利于省级广播电视台内部资源整合,实施差异化、有序竞争,还利于频道自身的长足发展。目前在全国影响力较大的几个频道如齐鲁电视
In the all-media era, provincial-level terrestrial channels not only face the pressure from CCTV, provincial satellite TV stations and city markets, but also face the squeeze from new media. Under the new situation, how to turn pressure into impetus and accelerate the pace of transformation and development? Brief analysis. Clear channel positioning, the implementation of competitive differentiation strategy Enterprises have a good product positioning, to some of the loss, to win the market. Channel as a unit of production of spiritual and cultural products, a clear position, not only conducive to the integration of provincial radio and television resources within the implementation of differentiated and orderly competition, but also conducive to the rapid development of the channel itself. There are several channels currently influential in the country such as Qilu TV