随着社会的不断发展和经济水平的不断提高,图书馆所肩负的责任也显得很重要。网络的出现,给人们带来了许多便利,人们可以通过网络了解到国内外的事情,不再局限于从电视上或是广播、报纸上了解,同时,网络也改变了图书馆的经营和管理模式,在新的形势下,将市场营销的理念应用在图书馆中,能够提高图书馆的市场竞争力,还能够有效地促进图书馆的发展。本文就营销和图书馆营销理念、图书馆引入市场营销理念的意义以及图书馆的营销方式进行分析,总结出网络时代下图书馆的营销策略。 With the continuous development of society and the continuous improvement of economy, the responsibility of libraries also appears to be very important. The advent of the Internet has brought many conveniences to people. People can learn about things at home and abroad through the Internet. They are no longer confined to understanding from television or radio and newspapers. At the same time, the network has also changed the operation and management of libraries Mode, in the new situation, the concept of marketing in the library can improve the market competitiveness of the library, but also can effectively promote the development of the library. This article analyzes the marketing and library marketing concepts, the significance of library introduction of marketing concepts and the library marketing methods, and sums up the library marketing strategy under the network age.